Our client is an established company in the insurance business stretching throughout Africa and seeks to find an appropriate candidate to fill the position of a National Sales and Marketing Manager for their Kenyan office.
Purpose
An exciting opportunity has arisen for an energetic, innovative and seasoned marketing professional with financial services background. This is an executive position reporting to the Chief Executive Officer of the Kenya operations. The broad functions of the job are to strategize, co-ordinate, implement and manage the sales and marketing activities (both Corporate & retail) of in order to maximize premium income, profitability and market share to the satisfaction of all stakeholders.
Main Functions of the Position
• Develop and implement a winning sales and marketing strategy for both group and retail business with clear goals, deliverables and timelines.
• Create a cohesive, motivated and well-directed team that aspires to achieve the objectives of the team.
• Play an integral role as a member of the executive team of the company.
• Brand equity development.
• Develop a robust method of measuring and reporting the performance of the various facets of the business and effectively addressing areas of under-performance.
• Maintain and develop marketing opportunities through networking with role players/ corporate clients/ union leaders.
• Build close relationships with key brokers, brokerages and broker affiliations.
• Demonstrate creativity and flair <