LG Electronics Africa Logistics FZE (LGEEF) with its HQ in Seoul, South Korea is growing heavily and is looking for the best people in the industry.
We are looking for personnel with the energy and commitment to develop and grow in a dynamic organization.
Assistant Manager Marketing & Corporate Communication
Reporting to: Marketing Manager
Grade: G1
Key Responsibilities
* Managing and controlling marketing budgets to ensure marketing objectives are met and any deviation corrected and reported
* Planning, management and controlling of marketing budgets, activities execution monitoring, redirecting and measurement
* Assisting in developing, communicating and implement marketing objectives, strategies, and plans in support of the strategic business plan leveraging on all elements of the marketing mix
* Assist in managing brand identity and give lead guidance to achieve and maintain annual set targets for brand awareness, preference and TOM
* Assist in giving creative guidance on ATL/BTL approach while monitoring and ensuring conformity with brand guidelines. Lead local customization of global ATL/BTL campaigns within the context of local markets while maintaining the initial global objective of the campaign
* Assist in leading marketing research and market intelligence to provide leadership in product launch, positioning, pricing and trade promotions
* Assist in aligning business units objectives with sales channels targets across all product portfolios to grow market share and sustain brand leadership
* Assist in managing external corporate communications, sponsorships and CSR initiatives to enhance brand equity
Qualifications & need competence:
* Masters degree in a marketing field or strategic management
* Strategic marketing skills
* Analytical skills
* Negotiation skills
* Project management skills
* Brand management experience
* Local creative experience
* PR & corporate communication experience
* Financial acuity
Other General Skills and Experience
* At least 3 years Marketing experience with excellent communication, interpersonal skills and good command of English Language.
* Ability to strategically think and make independent decisions.
* A team player with good understanding of marketing concepts. |
